Redefining Winston Salem Storage: The Sunbird Way

In the wake of significant industry consolidations, such as the acquisition of Life Storage by Extra Space, the storage industry has witnessed a noticeable decline in asking rates. Amidst this backdrop, Sunbird Storage in Winston Salem, NC emerges as an innovative leader, challenging the status quo with its unique business model.

Sunbird Storage: Revolutionizing Self Storage, Starting in Winston Salem

Sunbird is revolutionizing self storage in the U.S., starting with Winston Salem. Vincent Kirton and Jason Koonin from Sunbird Storage recently shed light on the company's approach to the storage business in an interview with Radius+ at the recent 2023 Vegas SSA Fall Conference and Trade Show. Unlike many competitors shifting towards kiosk-based operations, Sunbird invests in front-end customer service. This emphasis on service, rather than just price, sets them apart in an industry that's becoming increasingly commoditized.

"We don't look at what the other prices are in many cases...We value our company and our rates just on how we operate...That is the heart of our business...that front-end service," Kirton explained.

The company's philosophy is rooted in building trust with its customers. While many storage facilities might lure customers with low introductory rates, Sunbird prides itself on offering fair and transparent pricing. They are one of the few major players in Canada and the U.S. offering a 365-day rate lock guarantee for all tenants.

Koonin elaborated on this, stating, "We don't view our interactions as mere transactions but as relationships." While some customers might initially be drawn to lower rates offered by competitors, they often come to Sunbird after experiencing multiple rent hikes in a short span. Sunbird focuses on providing high service, full staff, and direct phone responses rather than redirecting customers to a call center.

Sunbird's commitment to old-fashioned service, respect, and quality resonates with customers who value these attributes. Their approach has proven successful in Canada, and now they're bringing their unique model to Winston Salem storage in the United States.

Their first U.S. site has recently opened in Winston Salem, North Carolina. When asked about the Sunbird franchise debuting in the United States, Koonin clearly explained how the company differs from other storage facilities: "We're not going to get into this industry and try to go head-to-head with the big players with the same playbook...If they're going lower, we're going higher...If you're out there looking for storage, and you find a rate that seems too good to be true, ask the other companies how long they're going to guarantee that rate for," advised Koonin, emphasizing the importance of transparency in the industry.

What Can You Expect from a Sunbird Storage Facility?

Sunbird Storage also offers tenants a wide range of additional services—including climate-controlled storage units, high-tech security, and the ability to pay bills online. These features are designed to make storage easier and more convenient for their customers. 

With the Sunbird Difference, customers can expect the following in Winston Salem storage facilities:

• 365 Days of No Rent Increase: Guarantee of no rent hike for the first year after you move into a self storage unit.

• Full Month's Value: Rates are based on a full month's service, not on 28-day billing cycles.

• 7-Day Money Back Guarantee: Full refund of rent and administrative fees if not satisfied within the first week of moving in.

• Protect Your Possessions: Multiple protection plans are available for units, with coverage ranging from $5,000 to $20,000. Choose the plan that best fits your needs.

• Contact-Free Rentals: View, book, and move into a storage unit independently and at your convenience.

• Friendly, Local Staff: Aiming to make storage a personal and welcoming experience.

• Pay for What You Need: Only pay for the duration you use accessible storage units in Buena Vista.

• Comfort & Convenience: Flexible services and amenities to streamline your storage space experience. From climate-controlled self storage to high-tech security, you can rely on Sunbird to keep personal belongings safe.

• Flexible Hours of Operation: Access a perfect storage unit 7 days a week, typically between 6:00 am and 11:00 pm (hours may vary by location).

• Helping Build a Better Business: Reliable storage solutions tailored for both homeowners and business owners.

• Showing Our Appreciation: 20% discount for veterans at all Sunbird facilities, with additional discounts for students and seniors.

Sunbird Storage stands out as a leader in the storage industry by prioritizing the needs and convenience of its customers. From offering contact-free climate-controlled units and flexible hours of operation to providing tailored discounts for veterans, students, and seniors, Sunbird ensures a seamless and personalized storage experience. 

With a commitment to local, friendly service, Sunbird continues to redefine what it means to provide top-notch storage solutions. Whether you're a homeowner, a business owner, or someone in between, Sunbird Storage is dedicated to meeting your storage needs with integrity and excellence.

Want to learn more? Watch the full interview and contact Sunbird Storage with any questions about Winston Salem storage.